Woof Gang Bakery & Grooming Debuts Freeze-Dried Raw Line as Proprietary Treat Portfolio Soars Past 200 Products

Woof Gang Bakery & Grooming, the nation’s leader in neighborhood pet care, is proud to unveil its newest proprietary innovation: the Woof Gang Freeze-Dried Raw Line. The new offerings, crafted in the USA with premium animal proteins and absolutely no fillers, preservatives, or artificial ingredients, join a product portfolio that now includes over 200 exclusive SKUs across 12 functional and flavor-driven categories.

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Designed for convenience and packed with nutrition, the freeze-dried raw collection includes complete entrées, functional toppers, and single-ingredient protein treats. Each recipe is grain-free, filler-free, and formulated to deliver the benefits of raw feeding without the mess or hassle. Whether served as a meal, topper, or treat, the line is ideal for pet parents seeking digestibility, clean ingredients, and high-quality protein options for their dogs.

“Our customers count on Woof Gang to deliver best-in-class grooming and the best treats in the business and that means staying ahead of the curve,” said Ricardo Azevedo, Chief Executive Officer of Woof Gang Bakery & Grooming. “Every product we create reflects direct feedback from the pets and pet parents we serve. From in-store conversations to franchise partner insights, our development process is rooted in what real customers want and what real dogs love. With the addition of freeze-dried raw, we’re meeting demand for natural, nutrient-rich feeding options while continuing to grow our proprietary offerings with purpose, quality, and care.”

The launch of freeze-dried raw comes at a time of continued growth for Woof Gang’s proprietary treat portfolio, which now includes more than 200 exclusive products across 12 thoughtfully developed lines: All Natural Biscuits, Bark-B-Q-Picks, Bulk Chews, Crunchy Chips, Crunchy Straws, Dental Chews, Freeze-Dried Raw, Functional Treats, Jerky Treats, Lifestyle, Natural Chews, and Turkey Tendons.

What started with simple biscuits has evolved into a curated collection of clean-label treats developed with purpose and tested by real pups. Standouts include our best-selling Chicken Chips, made in the USA with just one ingredient, gently dehydrated chicken breast for a crunchy, low-fat, protein-rich snack dogs adore. Our Turkey Tendons are a fan favorite for rawhide-free chewing, ideal for pups with sensitive tummies thanks to their all-natural, easily digestible protein. The Collagen Chews offer a long-lasting, zero-hide alternative that supports joint health and dental hygiene, while our Functional Treats, made with thoughtfully sourced, organic ingredients, provide targeted support for everyday wellness. With the addition of freeze-dried raw meals, toppers, and single-ingredient snacks and even hand-poured candles made for pet-loving homes; Woof Gang is expanding its wellness-focused offerings and reaffirming its status as the best place for treats, lifestyle, and total pet care.

Woof Gang also offers the largest and most diverse selection of all-natural chews in the pet specialty space, with over 100 options ranging from long-lasting chews to nutrient-rich snacks. Every chew is free from artificial additives, preservatives, and fillers, providing real benefits like dental hygiene, joint support, stress relief, and muscle development. Top sellers include bully sticks, chicken wings, duck feet, pig ears, duck necks, trachea, moo taffy, and yak cheese, each selected for flavor, function, and fun. And unlike most stores, dogs can shop too, sniffing through in-store chew buckets to find their perfect match. It's a sensory experience designed just for them, and a hallmark of Woof Gang’s customer-first, pet-focused approach.

All Woof Gang proprietary products are sold exclusively at its store locations and developed with the same high standards customers expect from the brand’s grooming services. Every recipe is hand-picked, tested in-house, and made with clean ingredients you can trust and pronounce.

To learn more about the new freeze-dried raw collection and explore the full proprietary treat portfolio, visit www.woofgangbakery.com.

About Woof Gang Bakery & Grooming

Founded in 2007, Woof Gang Bakery & Grooming is the leading specialty retailer of exclusive gourmet treats, pet food, pet supplies, and professional pet grooming in North America, with more than 400 locations open or under development in the United States. Woof Gang Bakery & Grooming has been recognized as a top 10 retailer by Pet Business Media and one of the nation’s fastest-growing pet chains by Pet Insight magazine. The franchise also received the Retailer of the Year Franchise Award from Pet Product News and Best Overall Multi-Unit Retailer and Multiservice Excellence Award from Pet Business Media. In 2024, Woof Gang earned a placement in Entrepreneur’s 45th annual Franchise 500® Ranking for the second consecutive year. Additionally, in 2024, it secured a spot in the Franchise Times Top 400 for the third year in a row. Woof Gang is renowned for its exclusive line of gourmet treats and its mission to provide professional pet grooming and high-quality products that enhance the well-being, health, and happiness of beloved animal companions—and how they look!

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