AI Fashion Design Platform Make the Dot Accelerates Speed-to-Market and Growth for World-Leading Brand

Make the Dot, an AI-powered collaborative fashion design platform, and LF Distribution Holding Inc. (a Li & Fung company) streamline design workflows, reduce production time, and deliver faster, higher-quality results to global retail partners.

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Li & Fung, one of the world’s leading supply chain solutions providers, works with major brands and retailers, including Lands’ End and Sam’s Club, to improve speed-to-market and enhance global sourcing and logistics. Through the integration of Make the Dot, Li & Fung’s design team is transforming the way creative concepts are developed by leveraging specialized AI to dramatically increase efficiency and visual accuracy.

“As an AI-native team within LF, we’re pushing creative boundaries by embedding AI into every stage of our process—not just to enhance presentation, but to drive smarter, faster, and more efficient ways of working,” said Mel Limoncelli, SVP, Head of Licensed Brands – Apparel at Li & Fung. “With tools like Make the Dot, we’re finally seeing tech catch up to the pace of our vision—delivering hyper-real, brand-consistent design with less waste, fewer samples, and a clearer path to sustainable creation. Make the Dot has become one of the tools that help drive success for us today.”

AI-Powered Design, Built for Creatives

Unlike generic AI image generators, Make the Dot is purpose-built for the fashion industry. Its generative AI capabilities deliver ultra-realistic, production-ready visual outputs, streamlining everything from design to line sheet creation.

“We created Make the Dot with fashion designers at the center of our product vision,” said Emilie Ho, CEO and Co-founder of Make the Dot. “We saw that most teams spent more time fixing AI outputs than actually designing. Our goal is to deliver tools that are optimized for design teams, allowing them to go from idea to production faster.”

Since adopting Make the Dot, Li & Fung’s design team has:

• Reduced research time from one day to just one hour
• Cut line sheet creation from seven days to one
• Increased buyer engagement through higher-quality AI visuals

AI as a Growth Driver, Not a Job Replacer

Contrary to common narratives, Li & Fung’s implementation has enabled their design teams to sharpen their capabilities and refine their creative ideas, launching new brands and driving fresh initiatives as a result.

Reinventing the Future of Fashion Supply Chains

As a pioneer in digital supply chain transformation, Li & Fung continues to invest in best-in-class technologies like Make the Dot to modernize design, development, and production processes across the value chain.

“You can’t just plug in an AI tool and expect transformation,” said Limoncelli. “You need to align the right technology with your clients' needs and the team’s workflows. With Make the Dot, we’re seeing real, measurable results.”

About Make the Dot Inc.

Make the Dot is an AI-powered design platform for fashion teams, streamlining concept development and prototyping. It enables real-time collaboration and supplier integration, reducing the need for early physical samples and shortening time-to-market. Learn more at www.makethedot.com.

About LF Distribution Holding Inc. (A Li & Fung Company).

Li & Fung is a global leader in consumer‑goods design, development, sourcing, and logistics, empowering major retailers and brands to optimize inventory, reduce costs, and elevate service. With over 15,000 suppliers across more than 40 markets, the company connects brands with quality, sustainable, and cost‑effective manufacturers through a comprehensive supply chain model. Learn more at www.lifung.com.

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